Well I look at it like this: When you go to a restaurant the less you know about what happens in the kitchen the more you enjoy your meal. If the soup tastes good everything’s cool and you don’t necessarily want to know what’s in it. The same thing holds true with movies.
I think it’s harder for people than it should be. But as more and more of us become carbon neutral and change the patterns in our lives to be part of the solution instead of part of the problem we are now beginning to see the changes in policy that are needed.